The world’s first true* “wearable weight loss” apparel brand

The next chapter of the Incrediwear functional fabric is to launch niche-targeted apparel brands through Ionic Wearables in high-dollar industries where customers are ready to spend money on new, innovative solutions. *R&D is still being conducted.

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INCREASE BLOOD FLOW

Ionic Wearables is launching the world’s first wearable weight loss brand* using the Incrediwear technology. There is substantial research showing how increased blood flow and cellular vibrations correlate to increased metabolism. We will be making wearables for specific parts of the body designed to increase blood flow in those regions and hence burn fat by boosting caloric burn. *R&D is still being conducted.

CALORIE BURN STUDY*

To bring added proof to efficacy, we are in the middle of a study with a team of researchers at USC, which will show the specific number of calories burned at rest simply by wearing BRN products. Our intention is that with the study data, for each product, we will be able to tell customers how many calories per hour the product burns. Our products will include t-shirts, performance pants (yoga pants), and pajamas. With our PJ’s, we’ll be able to market to customers that they can “burn calories while they sleep.” *R&D is still being conducted.

INFUSED FABRIC TECH

Ionic Wearables has a signed exclusive agreement with Incrediwear to license the IP using their semiconductor-infused fabric technology in the weight loss industry.

**Other apparel brands exist that help with burning calories, but they do not do it through the fabric itself that enhances metabolic rate. *R&D is still being conducted.

WEIGHT LOSS MARKET STATS

By 2035, over 50% of the world is predicted to be obese!

$405B by 2030

The global weight loss market size was valued at $224B in 2021 and is predicted to grow to over $405B by 2030 at a CAGR of 6.84%.

51% OBESE POPULATION

A March 2023 report from the World Obesity Atlas predicts that over 4B people across the globe will be clinically obese by 2035 - over 51% of the world population.

4B Obese People

Obesity is a massive global health crisis with many negative downstream affects on population health including diabetes, cardiovascular disease and more...

$4T Obesity Costs

Healthcare costs from obesity-related diseases are staggering:“The total cost of treating illnesses related to obesity will be an estimated $4 trillion per year, which is about how much the COVID-19 pandemic cost the world in health care expenses in 2020.”

SOURCES:

https://bit.ly/49rzA2I

https://bit.ly/3D1weqU

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OTHER REVENUE DRIVERS

In addition to selling apparel, BRN will work to monetize our customers by building several other revenue drivers. For example:

CONSUMABLES

  • Supplements
  • Beverages
  • Strategic joint-venture product partnerships

INFORMATIONAL PRODUCTS & TELEMEDICINE

  • For example: 6-pack abs series, healthier cooking series, HIT workout series, etc
  • The ability for users to connect with trained healthcare professionals about weight loss
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INVEST IN THE WEIGHT LOSS INDUSTRY

This is the first time in history that a brand will sell clothes that burn calories through functional fabric*. *R&D is still being conducted.

We can only guess at the many many people around the world who will want to wear shirts and pants that naturally increase their metabolism. And...weight loss apparel that looks good and feels good too!

We invite you to invest and join us in discovering exactly how big our sales will be.

PATENTED FABRIC THAT BURNS CALORIES

SHIRTS, PANTS & PAJAMAS THAT INCREASE METABOLISM

25 YEARS OF AFFILIATE RELATIONSHIPS POISED TO BUILD A MASSIVE NETWORK OF AFFILIATE PARTNERS

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Competitive Analysis: Weight Loss Apparel
Sauna Suits

There are a handful of brands who promote “sauna suits” as apparel to help lose weight. However, the primary reduction in weight is not from caloric burn, but from water being burned off from sweat. BRN will be the first apparel brand in the world to have science showing that our semi-conductor embedded fabrics increase metabolism and burn calories WITHOUT need for exercise and without the false impression of weight loss from sweat.

Some sauna suit brands to review are:

• HotSuit • ShredSkinz • HayaBusa

NEAT (non-exercise activity thermogenesis)

NEAT is another aspect of clothing that assists with caloric burn, but we did not find any specific apparel brands leaning heavily into NEAT marketing messaging for their products. Essentially, NEAT speaks to products that make people’s normal movements less efficient and hence burn more calories as people go about their average day.

Knachohel Eleysty Ionic Fiber

Knachohel offers a weight loss, high-waist short pants embedded with graphene and tourmaline which they claim also emits infrared waves (similar to BRN messaging). Knachohel appears to market only on sites like Amazon and Ebay, and their product has clues that this is a Chinese company (very low price, product images are tell-tale, no US or EU corporate site that we’ve yet seen). The company also appears to show no in-house conducted scientific research.

Cold Apparel

Other brands use cooling as a method to promote weight loss. The simple science behind this approach is that when the body is cold, it naturally increases metabolism to try and maintain proper core body temperature. The science is legitimate, however, the user experience is uncomfortable, arguably niche, and not practical for daily apparel wear.

Some cooling wearable brands to review are:

Summary

Even with the vast array of companies competing in the weight loss market, we have not found a company with functional fabric which triggers blood flow and cellular activity that increases caloric burn at rest. We are confident that our differentiation will draw significant industry attention.