The world’s first* “wearable sexual wellness” apparel brand

In 2024, we will be launching an apparel and lifestyle brand selling underwear and pajamas focused on enhancing sexual intimacy for our customers. *R&D is still being conducted.

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Intimacy Apparel

It comes as no surprise that increasing blood flow in the intimate anatomy
can have a significant impact in sexual wellness and sexual pleasure for both
men and women. There are 2 distinct categories of this industry: sexual enhancement and sexual health & wellness.
*R&D is still being conducted.

Proven Product Data

As part of our marketing for these products, we’ll show customers both (a) research data proving that our functional fabric increases blood flow and (b) microscope video recordings documenting the increase in blood flow through capillaries resulting from Oshun products. *R&D is still being conducted.

Sexual Innovation

We predict Oshun to be a highly disruptive brand in the industry, as the only current solutions for diminished sexual performance are (a) pharma drugs or (b) sex toys. There are no signficant brands in the clothing industry that are innovating this space. *R&D is still being conducted.
MENSTRUAL PAIN PILOT STUDY DATA

Research Shows:

In the sexual health category, we have already conducted an internal pilot study
to test efficacy of our products on the reduction of negative menstrual cycle
symptoms that tens of millions of women around the world face each month.

80% OF WOMEN experience menstrual pain at some point in their lives

That’s a market audience size of over 3B women around the world.

Our pilot study data showed dramatic improvement:

  • 11 women participated
  • 33% decrease in severity of symptoms
  • Duration of menstrual pain shortened by an average of 2 days
  • 65% less pain management medication needed

Oshun will be selling specially-designed underwear to give women a non-pharma, wearable solution to menstrual cramp pain management.

In the women’s sexual health category, Ionic will be studying the impact of our fabrics on other conditions like yeast infections, bacterial infections, etc.

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Sexual wellness industry growth

The sexual wellness industry is due to reach $244B by 2032

$247B by 2032

The sexual wellness market size was valued at $114B in 2022 and is expected to reach $247B by 2032 growing at a CAGR of 8.7%.

2nd largest product group

For women’s sexual wellness, an Aug 2023 survey from McKinsey & Co found that sexual wellness products are the second largest product group that women purchase.

SOURCES:

https://finance.yahoo.com/news/sexual-wellness-market-size-reach-151000534.html

https://www.marketresearchfuture.com/reports/sexual-wellness-market-7328

https://www.huffpost.com/entry/internet-porn-stats_n_3187682

https://www.globenewswire.com/news-release/2023/09/05/2737935/0/en/Sexual-Wellness-Market-Size-to-Hit-USD-244-22-Billion-by-2032-at-8-43-CAGR-Report-by-Market-Research-Future-MRFR.html

https://www.mckinsey.com/featured-insights/sustainable-inclusive-growth/chart-of-the-day/womens-wellness-market-poised-for-growth

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SEXUAL Health Marketing Strategy
Sales will be enhanced by:

Sexual Wellness Influencers & Doctors:

  • For example, Dr. Jennifer Berman

Partnerships with strategic celebrities:

  • We are networked with many A and B list celebrities.

A custom-managed network of thousands of super affiliates

  • Note, Sexual wellness is one of the top 3 niches amongst super affiliates.

Marketing on adult traffic websites:

  • Adult traffic accounts for 30% of ALL internet traffic across the world.
  • We can drive very high traffic through adult sites at very low cost.
OTHER REVENUE DRIVERS

Ionic Wearables has signed an exclusive agreement with Incrediwear to license the IP using their tech in the sexual wellness industry. *R&D is still being conducted.

In addition to selling wearables, Oshun will work to monetize our customers through other revenue drivers:

Supplements

Note, one of our supplements in development is a custom-made Ayurvedic powder based on a formula translated from the original Sanskrit from thousands of years ago.

High-end aligned sexual/pleasure products

Information Products

For example: a series on sexual enhancement for men, a series on sexual enhancement for women, a series on intimacy and sexual enhancement for couples.

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Competitive Analysis: SEXUAL WELLNESS APPAREL
A product class of it's own

Looking at marketing to both men and women, Oshun will be in a class all its own as a new apparel line in sexual wellness and sexual satisfaction. There are currently no meaningful apparel brands with functional fabric targeting sexual wellness through increased blood flow in the intimate anatomy. There are men’s products with embedded magnets or tourmaline, but they have poor reviews and suspect science.

Sexual Wellness Market

In the female sexual wellness market, we are not only encouraged by the lack of competition, but also by the general growth in the industry. The lingerie industry is growing at a CAGR of 8.4% reaching $132B by 2028 with similar growth in the general feminine sexual well-being space.

What the industry says

Mariia Tarakanova, marketing director of Reckitt’s Intimate Wellness explains:

“For decades, the female intimate care category was dominated by medicinal-inspired brands until the emergence of several disruptive brands around 5-7 years ago; e.g., the Honey Pot, Queen V, Love Wellness, L., Olly and Lola. Such brands are driving premiumization via emotional positioning and novel formulas, empowering women to embrace intimate wellness and to apply beauty trends to intimate wellness products.”

In Summary

Oshun intends to be a disruptive player in the industry with the world’s first women’s underwear and apparel products with functional fabric that stimulates sexual and sensual arousal. *R&D is still being conducted.
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